CHANGES TO THIS PRIVACY POLICY
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Updated” date shown at the top of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
INFORMATION WE COLLECT
The information we may collect on the Site includes:
PERSONAL INFORMATION
Personally, identifiable information, such as your name, billing address, shipping address, email address, telephone number, and company name (“personal information”).
PAYMENT INFORMATION
Payment information, such as data related to your payment method (e.g. valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange our products, or request information about our services from the Site.
SHOPPING INFORMATION
Shopping information, such as the items you have in the compare product list, products viewed, categories viewed, pages viewed on the Site, items in your Wishlist, items in your shopping cart, and search queries submitted, that we may collect when you view information about our products on the Site.
HOW WE COLLECT YOUR INFORMATION
We collect the foregoing information:
When you provide it to us.
Automatically as you navigate the Site.
INFORMATION YOU PROVIDE TO US
We collect the information you provide directly to us, for example, when you create an account, participate in interactive features of the Site (such as online chat or message boards), fill out a form, respond to a survey, request customer support, or otherwise communicate with us via the Site. Such information may include personal information, payment information, and any other information you choose to provide.
INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE THE SITE
When you access or use the Site, we automatically collect information about you, including the following:
We log information about your use of the Site, including the type of browser you use, access times, pages viewed, items added to your shopping cart, your search queries, click-through statistics, name of domain and host from which you access the Internet; your IP address, and the page you visited before and after navigating to the Site.
We use various technologies to collect information, including sending cookies to your computer or mobile device and placing web beacons on pages of the Site.
Cookies are small data files stored on your hard drive or in device memory that help us to improve the Site and your experience, see which areas and features of the Site are popular, and count visits. Most browsers are set to accept cookies by default.
Web beacons are small electronic files (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).
We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the Site through the use of first-party cookies and third-party cookies too, among other things, analyze and track users’ use of the Site, determine the popularity of certain content, and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their respective privacy policies and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor’s website or Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
HOW WE USE YOUR INFORMATION
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
Assist law enforcement and respond to subpoenas.
Create and manage your account.
Deliver targeted advertising, coupons, newsletters, and promotions, and other information regarding the Site and our mobile application to you.
Communicate with you regarding your account or order.
Send you technical notices, updates, security alerts, and support and administrative messages.
Fulfil and manage purchases, orders, payments, and other transactions related to the Site.
Generate a personal profile about you to make future visits to the Site more personalized.
Increase the efficiency and operation of the Site.
Monitor and analyze usage and trends to improve your experience with the Site.
Notify you of updates to the Site.
Offer new products, services, and/or recommendations to you.
Perform other business activities as needed.
Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
Process payments and refunds.
Request feedback and contact you about your use of the Site.
Resolve disputes and troubleshoot problems.
Respond to product and customer service requests.
Provide, maintain, and improve the Site.
Process and deliver contest entries and rewards.
Link or combine with information we get from others to help understand your needs and provide you with better service.
Fulfil any other purpose for which you provided the information.
BY LAW OR TO PROTECT RIGHTS
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
THIRD-PARTY SERVICE PROVIDERS
We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. Such third parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
AFFILIATES
We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
OTHER THIRD PARTIES
We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.
SALE OR BANKRUPTCY
If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline to honour commitments we make in this Privacy Policy.
OTHER
You can always choose not to provide information when you are prompted to do so. Note that if you do not provide us with the certain mandatory information, then you may be unable to take advantage of certain features on the Site.
